The Backdrop

Client: A global accounting and consulting firm
Industry: Public Sector
Timeline: 2 weeks (2025)
My Role: Lead Visual Designer & Strategist

What The Client Needed

The client needed a strategically designed proposal for a local art's council that felt strategic and professional but also spoke their language. Corporate decks have a tendency to be stiff or generic. This one needed to resonate with artists while still showing credibility.

How I Helped

Working with a content strategist, I mapped the council’s world and designed a deck that spoke to both brains and hearts. The goal was to show the firm’s credibility while keeping it creative enough that artists actually wanted to read it.

What Changed

The end result built confidence, established trust, and clearly communicated the firm’s expertise in the arts council’s field and city- without losing the human, creative tone needed to resonate with artists.